Fashion India

Phyllida Jay's Fashion India book showcases the diversity of contemporary Indian design whilst challenging what Indian fashion is

Fashion India

India is set to join the world’s fashion hubs and contemporary Indian fashion is rapidly making its mark on the international stage. In this wonderful book, Fashion India showcases the diversity of contemporary Indian design whilst challenging what Indian fashion is.

Celebrating the work of many Indian designers, this book explores the ways in which these designers respond to the relationship between Indian and Western fashion. It reveals how garments such as the sari or the churidar kurta are being adapted, re-invented and de-constructed by Indian designers from the traditional garments to make new forms of fashion. 

Divided into six themed chapters – Bollywood, Luxury Bridal and Formal Wear, Crafting and Weaving Indian Fashion, The Whole Six Yards, The Art of Indian Fashion, Designing the Boundaries of Indian Fashion and Generation Next – Jay demonstrates today’s assortment of contemporary Indian fashion.

Fashion India showcases influential and revered Indian designers such as JJ Valaya, Tarun Tahiliani, Manish Arora, Sabyasachi Mukherjee, Abraham and Thakore, as well as young labels making a name for themselves, including Little Shilpa, Kallol Datta 1955, Aneeth Arora and Rahul Mishra (winner of the prestigious International Woolmark Prize in 2014) – all making their mark at home, and on the international fashion scene.

Anyone interested in fashion and making their own clothes will love this book for its wealth of rich mixture of Indian culture and contemporary westernism.

Fashion India by Phyllida Jay is priced at £18.95 (ISBN: 978 0 500 2920130) and published byThames & Hudson and can be purchased here.

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Julie Bonnar