The British Heart foundation launches ‘The Big Stitch’

The British Heart Foundation (BHF) is asking everyone to shop pre-loved and support its life saving research and take part in The Big Stitch competition!

During the Covid-19 lockdown, many of us have been busy picking up new crafty hobbies including upcycling clothes. Launching on 1st October, The Big Stitch encourages shoppers to pop to their nearest charity shop. Buy an item, and use their skills to give it a new look. BHF shops are full of amazing pre-loved finds that can easily be refashioned to your personal style!

Enter the competition

From dresses to skirts, and jeans to jumpers, BHF shops provide a wide range of quality clothing at affordable prices. This helps to fund the BHF’s life saving research. Use your sewing skills to add a touch of fashion flair and create one-of-a-kind items.

Just share your creations on social media, and you will be entered into a competition to win a prize. Your photos will be showcased on the charity’s photo wall on the website too!

The charity has just receleased stat that almost a third (29%) of consumers feel that charity shops are more important than ever. While four in 10 (40%) agree that being sustainable and thinking about the environment when they shop is very important now.  

Last year alone, thanks to shop donations, the BHF helped reuse an incredible 71,000 tonnes of items. This in turn, prevented 135,000 tonnes of carbon dioxide emissions from being released into the atmosphere. 

“We love seeing what our customers create. They never fail to impress us with the new looks they give items they find in our shops. It’s a fun way to get crafty. The Big Stitch helps us prevent waste and raise much needed funds for our vital heart research.”

says Allison Swaine-Hughes, Retail Director at the BHF

“This year has been devastating to the British Heart Foundation’s income. It led to a possible £50 million cut in our research budget. As the shops reopen with new safety measures in place – we’ve been delighted to welcome customers back. Every pound raised helps to support the 7.4 million people in the UK living with heart and circulatory diseases.”  

Get shopping for the Big Stitch project and pop into your local BHF shop or to head to the Ebay shop – click here to find items. The Big Stitch competition will run from 1st October until 31st October 2020. A winner will be selected and announced in November.

Here’s how to get involved

Use the hashtag #TheBigStitch
Tag the BHF on Twitter, Instagram or Facebook to automatically be entered into the competition

For more information and to find your nearest BHF shop – click here