Immediate Media Co, the special interest content and platform company, today announces the acquisition of Upper Street Events Ltd, one of the UK’s leading producers of consumer enthusiast events.
Upper Street Events is a specialist producer of unmissable consumer experiences, producing over 15 events a year at the heart of the UK’s thriving art & design, craft, cycling, dance and specialist travel scene. The alignment of the special interest events, such as craft, with Immediate’s existing portfolio of market leading brands creates exciting future growth opportunities.
Immediate reaches more than 22 million affluent and engaged UK consumers monthly across a range of special interest sectors, including Craft. In the Craft sector alone, Immediate reaches over four million passionate and active crafters every month across its current content platforms.
Upper Street’s current portfolio of events include the Knitting and Stitching shows, Festival of Quilts and Country Living Fairs. These events are attended by over 250,000 high influence, passionate individuals and supported by 3,700 exhibitors and 150 major sponsors. Immediate is home to some of the UK’s best-loved brands including Mollie Makes.
“The acquisition of Upper Street Events is a further step in our strategy of focusing on special interest content and communities. We see significant opportunities for growth and development in the events space, both in the markets Upper Street already operate in and with our portfolio of market-leading brands. This deal enhances our ability to offer our consumers world class content, products, services and experiences, across print, digital and live events. I look forward to welcoming the talented Upper Street team to Immediate,”
says Immediate Media CEO Tom Bureau.
Upper Street CEO Julie Harris, says: “I genuinely can’t think of a more perfect home for Upper Street’s market leading, consumer events. We deliver premium experiences in passion-led markets which complement many of Immediate’s core special interest brands, and will allow us to accelerate our growth, and benefit from Immediate’s extensive experience in delivering multi-platform content. After a terrific 2018, this heralds a new and exciting next phase for the business, and I wish Immediate and the brilliant Upper Street team, the very best of luck.”