Pavilion signs the Great British Sewing Bee finalist Chinelo Bally

Pavilion has signed the first book by GBSB runner-up Chinelo Bally. Before appearing on the BBC’s The Great British Sewing Bee, Chinelo had never used a sewing pattern. She wowed the judges and the TV audience with her ability to create stylish, fitted garments using a freehand cutting method that was taught to her by an aunt

In this exciting new dressmaking book, Chinelo lets us into the secret of how she does it. Using a series of basic garment blocks, she explains how this innovative technique can be used to create a whole wardrobe of fashionable clothes that will fit every shape and size – with no patterns required.

Amy Christian of Pavilion bought world rights from Stuart Cooper of Metrostar Media Limited.  Amy Christian, Senior Commissioning Editor at Pavilion says: “Chinelo was the stand-out star of last year’s Sewing Bee and we’re really excited to be working with her on her first book. Her fearless approach to dressmaking is a real inspiration and will appeal to a fashion-conscious audience who love clothes as much as she does.”

Stuart Cooper of Metrostar Media Limited says: “Chinelo is unique amongst craft sewers in putting the emphasis firmly on fashion and design, creating gorgeous clothes that women want to wear and using her distinctive freehand cutting method to ensure a perfect fit. She raises home sewing to a whole new level and we’re delighted to have found the perfect fit for her talents in Pavilion Books.”

The book Freehand Fashion will be published by Pavilion Craft in October 2015 and will retail at £20.